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Activity Report

Showcasing ANR’s contributions to advancing science

Since 2023, Animal Pensant has been supporting the French National Research Agency (ANR) in the production of its activity reports. The goal: to better highlight its actions and results for institutional audiences and scientific communities.

The Brief

  • Strengthen ANR’s accountability approach: adopt an evidence-based narrative, highlight key messages more effectively, and enhance document readability.
  • Showcase the research projects supported by the agency: emphasize their thematic diversity, explain their challenges and methodologies, and make them accessible to non-scientific audiences.
  • Clarify its brand identity: provide a comprehensive overview of ANR’s missions and effectively convey its values.

Our Solutions

  • A redefined editorial approach: a content structure aligned with the agency’s action plan, sharper angles, and more direct, concrete messaging.
  • A clear and engaging layout: enhanced editing, more advanced visual treatments (infographics, timelines, illustrations), and an airy, reader-friendly design.
  • Diverse and credible voices: new formats (panel interviews, first-person insights), texts based on real conversations, and a lively writing style that reflects the personalities of contributors.
  • A stronger brand narrative: introductions that highlight key messaging, articles backed by evidence, a thoroughly revised boilerplate, and a dedicated institutional double-page reinforcing the core elements of ANR’s brand identity.

Key information

  • Sector: research & knowledge
  • Thematic: research
  • Service: Editorial Consulting, Proofreading, Writing & Rewriting, Art, Infographics & Illustration
  • The French National Research Agency (ANR) supports research in all its diversity. As a public institution, it funds and supports research projects led by a wide range of stakeholders across all disciplines. ANR promotes research outcomes and helps disseminate them to society. Since its creation in 2005, it has funded over 28,000 projects. Learn more.

FICHE PROJET

Activity Report

Showcasing ANR’s contributions to advancing science

Since 2023, Animal Pensant has been supporting the French National Research Agency (ANR) in the production of its activity reports. The goal: to better highlight its actions and results for institutional audiences and scientific communities.

The Brief

  • Strengthen ANR’s accountability approach: adopt an evidence-based narrative, highlight key messages more effectively, and enhance document readability.
  • Showcase the research projects supported by the agency: emphasize their thematic diversity, explain their challenges and methodologies, and make them accessible to non-scientific audiences.
  • Clarify its brand identity: provide a comprehensive overview of ANR’s missions and effectively convey its values.

Infos clés

  • Secteur : recherche & savoirs
  • Thématique : recherche
  • Prestations : Editorial Consulting, Proofreading, Writing & Rewriting, Art, Infographics & Illustration
  • The French National Research Agency (ANR) supports research in all its diversity. As a public institution, it funds and supports research projects led by a wide range of stakeholders across all disciplines. ANR promotes research outcomes and helps disseminate them to society. Since its creation in 2005, it has funded over 28,000 projects. Learn more.

Our Solutions

  • A redefined editorial approach: a content structure aligned with the agency’s action plan, sharper angles, and more direct, concrete messaging.
  • A clear and engaging layout: enhanced editing, more advanced visual treatments (infographics, timelines, illustrations), and an airy, reader-friendly design.
  • Diverse and credible voices: new formats (panel interviews, first-person insights), texts based on real conversations, and a lively writing style that reflects the personalities of contributors.
  • A stronger brand narrative: introductions that highlight key messaging, articles backed by evidence, a thoroughly revised boilerplate, and a dedicated institutional double-page reinforcing the core elements of ANR’s brand identity.