Showcasing ANR’s contributions to advancing science
Since 2023, Animal Pensant has been supporting the French National Research Agency (ANR) in the production of its activity reports. The goal: to better highlight its actions and results for institutional audiences and scientific communities.
The Brief
- Strengthen ANR’s accountability approach: adopt an evidence-based narrative, highlight key messages more effectively, and enhance document readability.
- Showcase the research projects supported by the agency: emphasize their thematic diversity, explain their challenges and methodologies, and make them accessible to non-scientific audiences.
- Clarify its brand identity: provide a comprehensive overview of ANR’s missions and effectively convey its values.
Our Solutions
- A redefined editorial approach: a content structure aligned with the agency’s action plan, sharper angles, and more direct, concrete messaging.
- A clear and engaging layout: enhanced editing, more advanced visual treatments (infographics, timelines, illustrations), and an airy, reader-friendly design.
- Diverse and credible voices: new formats (panel interviews, first-person insights), texts based on real conversations, and a lively writing style that reflects the personalities of contributors.
- A stronger brand narrative: introductions that highlight key messaging, articles backed by evidence, a thoroughly revised boilerplate, and a dedicated institutional double-page reinforcing the core elements of ANR’s brand identity.
Key information
- Sector: research & knowledge
- Thematic: research
- Service: Editorial Consulting, Proofreading, Writing & Rewriting, Art, Infographics & Illustration
The French National Research Agency (ANR) supports research in all its diversity. As a public institution, it funds and supports research projects led by a wide range of stakeholders across all disciplines. ANR promotes research outcomes and helps disseminate them to society. Since its creation in 2005, it has funded over 28,000 projects. Learn more.