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Magazine

A fresh vision for Médecins du Monde’s donor magazine

In 2023, Animal Pensant undertook the editorial and graphic rehaul of Médecins du Monde’s donor journal. The objective was to modernize the magazine, enhance its impact, and expand its audience.

The Brief

  • Refreshing the magazine’s art: Creating an engaging design that encourages donors to immerse themselves in the content while adhering to Médecins du Monde’s new visual identity.
  • Reorganizing the structure: Reshaping sections and defining content formats to provide readers with a clear, accessible layout suited to telling the NGO’s stories and struggles.
  • Renaming the journal: Finding a new name that embodies Médecins du Monde’s values and mission.

 

Our Solutions

  • A modern and visually appealing art direction, aligned with the aesthetic standards of leading press magazines.
  • A flexible and intuitive layout, adaptable to various content formats, ensuring Médecins du Monde has full autonomy in managing its magazine.
  • A rigorous methodology, led by an editorial and design team, involving brainstorming sessions, the proposal of four creative directions to the client, and the production of a prototype issue (‘Numéro 0’).
  • ‘Pulsation Magazine’: A new name that gives the publication a strong and distinctive identity, embodying the NGO’s values and commitments.
  • ‘Prendre le pouls du monde’ (‘Taking the Pulse of the World’): A powerful tagline that evokes both the medical field and a global perspective on pressing issues.
  • New sections aligned with the magazine’s refreshed identity, strengthening editorial coherence and offering a smooth, engaging reading experience.

Key information

  • Sector: solidarity & social action
  • Thematic: health
  • Service: Editorial Consulting, Art
  • Médecins du Monde is an international humanitarian non-governmental organization that provides medical care to the most vulnerable populations in France and over 70 countries. Its magazine plays a key role in raising awareness and engaging its donors. Learn more

FICHE PROJET

Magazine

A fresh vision for Médecins du Monde’s donor magazine

In 2023, Animal Pensant undertook the editorial and graphic rehaul of Médecins du Monde’s donor journal. The objective was to modernize the magazine, enhance its impact, and expand its audience.

The Brief

  • Refreshing the magazine’s art: Creating an engaging design that encourages donors to immerse themselves in the content while adhering to Médecins du Monde’s new visual identity.
  • Reorganizing the structure: Reshaping sections and defining content formats to provide readers with a clear, accessible layout suited to telling the NGO’s stories and struggles.
  • Renaming the journal: Finding a new name that embodies Médecins du Monde’s values and mission.

 

Infos clés

  • Secteur : solidarité & action sociale
  • Thématique : santé
  • Prestations : Editorial Consulting, Art
  • Médecins du Monde is an international humanitarian non-governmental organization that provides medical care to the most vulnerable populations in France and over 70 countries. Its magazine plays a key role in raising awareness and engaging its donors. Learn more

Our Solutions

  • A modern and visually appealing art direction, aligned with the aesthetic standards of leading press magazines.
  • A flexible and intuitive layout, adaptable to various content formats, ensuring Médecins du Monde has full autonomy in managing its magazine.
  • A rigorous methodology, led by an editorial and design team, involving brainstorming sessions, the proposal of four creative directions to the client, and the production of a prototype issue (‘Numéro 0’).
  • ‘Pulsation Magazine’: A new name that gives the publication a strong and distinctive identity, embodying the NGO’s values and commitments.
  • ‘Prendre le pouls du monde’ (‘Taking the Pulse of the World’): A powerful tagline that evokes both the medical field and a global perspective on pressing issues.
  • New sections aligned with the magazine’s refreshed identity, strengthening editorial coherence and offering a smooth, engaging reading experience.