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interactive dossiers

Interactive dossiers on major societal issues

Through its media platform Tilt, the French Development Agency (AFD) is committed to raising awareness among young French audiences about global challenges such as gender equality and the preservation of forests and oceans. Animal Pensant has created interactive dossiers on these topics.

Tilt | Landing page Forêts

The Brief

  • Design an interactive journey: create a playful and coherent navigation around topics such as forest conservation, the importance of oceans, and patriarchy.
  • Prioritize SEO optimization: focus on natural search ranking for the topic, enabling the interactive dossier to improve the site’s visibility in searches.
  • Leverage existing content: build on articles already published on the website related to the topic to design landing pages and create strong internal linking.
  • Optimize navigation for a progressive journey: guide navigation around a topic for school audiences and teachers.

Our Solutions

  • Scripted information to explain complex issues simply: sequenced storytelling, looping animations, and interactive quizzes.

  • Playful writing and a sometimes offbeat tone to make information accessible to everyone and enhance readers’ memory retention.
  • Graphics designed for pedagogy: bold, varied illustrations for each topic and a dedicated color palette to create engaging content.
  • An immersive “scrollytelling” narrative: fixed navigation with a unique, scroll-based page journey.
Tilt | Landing page Forêts

Key information

  • Sector: international cooperation
  • Thematic: education
  • Service: Writing & Rewriting, Web Development, Infographics & Illustration, SEO
  • The French Development Agency (AFD) is the public institution at the heart of France’s development aid efforts. Learn more

dossiers tilt – Forets
Tilt | Landing page Forêts
tilt-inegalite-genre-animalpensant-afd-01
Tilt-inegalite-genre-BD
tilt-ocean-animalpensant-afd-01
tilt-ocean-animalpensant-afd-02
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interactive dossiers

Interactive dossiers on major societal issues

Through its media platform Tilt, the French Development Agency (AFD) is committed to raising awareness among young French audiences about global challenges such as gender equality and the preservation of forests and oceans. Animal Pensant has created interactive dossiers on these topics.

The Brief

  • Design an interactive journey: create a playful and coherent navigation around topics such as forest conservation, the importance of oceans, and patriarchy.
  • Prioritize SEO optimization: focus on natural search ranking for the topic, enabling the interactive dossier to improve the site’s visibility in searches.
  • Leverage existing content: build on articles already published on the website related to the topic to design landing pages and create strong internal linking.
  • Optimize navigation for a progressive journey: guide navigation around a topic for school audiences and teachers.

Our Solutions

  • Scripted information to explain complex issues simply: sequenced storytelling, looping animations, and interactive quizzes.

  • Playful writing and a sometimes offbeat tone to make information accessible to everyone and enhance readers’ memory retention.
  • Graphics designed for pedagogy: bold, varied illustrations for each topic and a dedicated color palette to create engaging content.
  • An immersive “scrollytelling” narrative: fixed navigation with a unique, scroll-based page journey.

Infos clés

  • Secteur : coopération internationale
  • Thématique : éducation
  • Prestations : Writing & Rewriting, Web Development, Infographics & Illustration, SEO
  • The French Development Agency (AFD) is the public institution at the heart of France’s development aid efforts. Learn more