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Communication Kits

AFD unveils its strategy for health and education

AFD's mission includes communicating its strategy and interventions to its partners and the public. To support this effort, we developed flexible communication kits for two key sectors: health and education.

The Brief

  • Clarifying a complex strategic framework: Presenting AFD’s key intervention principles while detailing its strategy for each sub-sector.
  • Engaging all communication audiences: Explaining AFD’s actions in a style accessible to beneficiaries, prospects, counterparts, and oversight bodies alike.
  • Developing complementary materials: Designing resources that can be presented together or separately without losing clarity.

Our Solutions

  • A simple and intuitive editorial design: General four-page brochures highlighting AFD’s key strategic orientations, with double-sided thematic fact sheets inserted to provide insights on specific topics.
  • Human-centered communication kits: A rich visual identity and project spotlights to bring the content to life and illustrate AFD’s actions in concrete terms.
  • A precise yet accessible writing style: Simplifying complex information without distorting it, ensuring clear communication of often intricate issues.
  • A visually engaging presentation: Infographics, maps, and key figures to highlight essential messages and create a dynamic reading experience.

Key information

  • Sector: international cooperation
  • Thematic: development aid
  • Service: Editorial Consulting, Proofreading, Writing & Rewriting, Art, Infographics & Illustration
  • The French Development Agency (AFD) is the key player in France’s development aid efforts. It finances 4,000 development projects across 155 countries and territories, primarily through loans and grants. In 2018, it committed €11.4 billion. Learn more

A huge congratulations to Animal Pensant for completing this brochure in record time. It is visually striking, comprehensive, and highly effective.

Laure Weisgerber - Deputy Director of Communications
Animal Pensant & AFD

FICHE PROJET

Communication Kits

AFD unveils its strategy for health and education

AFD's mission includes communicating its strategy and interventions to its partners and the public. To support this effort, we developed flexible communication kits for two key sectors: health and education.

The Brief

  • Clarifying a complex strategic framework: Presenting AFD’s key intervention principles while detailing its strategy for each sub-sector.
  • Engaging all communication audiences: Explaining AFD’s actions in a style accessible to beneficiaries, prospects, counterparts, and oversight bodies alike.
  • Developing complementary materials: Designing resources that can be presented together or separately without losing clarity.

Infos clés

  • Secteur : coopération internationale
  • Thématique : aide au développement
  • Prestations : Editorial Consulting, Proofreading, Writing & Rewriting, Art, Infographics & Illustration
  • The French Development Agency (AFD) is the key player in France’s development aid efforts. It finances 4,000 development projects across 155 countries and territories, primarily through loans and grants. In 2018, it committed €11.4 billion. Learn more

Our Solutions

  • A simple and intuitive editorial design: General four-page brochures highlighting AFD’s key strategic orientations, with double-sided thematic fact sheets inserted to provide insights on specific topics.
  • Human-centered communication kits: A rich visual identity and project spotlights to bring the content to life and illustrate AFD’s actions in concrete terms.
  • A precise yet accessible writing style: Simplifying complex information without distorting it, ensuring clear communication of often intricate issues.
  • A visually engaging presentation: Infographics, maps, and key figures to highlight essential messages and create a dynamic reading experience.

A huge congratulations to Animal Pensant for completing this brochure in record time. It is visually striking, comprehensive, and highly effective.

Laure Weisgerber - Deputy Director of Communications