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Activity Report

Providing AFD with an efficient accountability tool

From 2022 to 2023, Animal Pensant led the editorial rehaul of the French Development Agency (AFD)'s evaluation report. The objective was to present and analyze the outcomes of its projects to enhance accountability to citizens and policymakers.

The Brief

  • Enhancing the visibility of evaluations: Raising awareness of AFD’s evaluation approach and the assessments of projects supported by the agency.
  • Facilitating the understanding of results: Simplifying lengthy and complex analyses to make them accessible to a non-expert audience.
  • Highlighting their role in learning: Demonstrating how evaluations contribute to improving AFD’s development actions.

Our Solutions

  • A comprehensive editorial audit: A critical review of the previous report, interviews with members of parliament, journalists, and partners, workshops with internal teams, analysis of the editorial ecosystem, and benchmarking.
  • A redefined editorial strategy: Refocusing the target audience on policymakers and citizens, prioritizing the most relevant themes and concrete topics, and adopting an evidence-based and transparent approach.
  • A streamlined print version: A more concise report with direct, to-the-point writing, and an editorial approach that clearly highlights key messages and essential information.
  • An expanded digital component: A dedicated landing page providing access to enriched content, along with a database enabling users to explore AFD’s evaluations and access full reports.

 

Key information

  • Sector: international cooperation
  • Thematic: development aid
  • Service: Editorial Consulting, Writing & Rewriting, Art, Film Production, Photography & Image Research
  • The French Development Agency (AFD) is the key player in France’s development aid efforts. It finances 4,000 development projects across 155 countries and territories, primarily through loans and grants. In 2018, it committed €11.4 billion. Learn more

Animal Pensant & AFD

FICHE PROJET

Activity Report

Providing AFD with an efficient accountability tool

From 2022 to 2023, Animal Pensant led the editorial rehaul of the French Development Agency (AFD)'s evaluation report. The objective was to present and analyze the outcomes of its projects to enhance accountability to citizens and policymakers.

The Brief

  • Enhancing the visibility of evaluations: Raising awareness of AFD’s evaluation approach and the assessments of projects supported by the agency.
  • Facilitating the understanding of results: Simplifying lengthy and complex analyses to make them accessible to a non-expert audience.
  • Highlighting their role in learning: Demonstrating how evaluations contribute to improving AFD’s development actions.

Infos clés

  • Secteur : coopération internationale
  • Thématique : aide au développement
  • Prestations : Editorial Consulting, Writing & Rewriting, Art, Film Production, Photography & Image Research
  • The French Development Agency (AFD) is the key player in France’s development aid efforts. It finances 4,000 development projects across 155 countries and territories, primarily through loans and grants. In 2018, it committed €11.4 billion. Learn more

Our Solutions

  • A comprehensive editorial audit: A critical review of the previous report, interviews with members of parliament, journalists, and partners, workshops with internal teams, analysis of the editorial ecosystem, and benchmarking.
  • A redefined editorial strategy: Refocusing the target audience on policymakers and citizens, prioritizing the most relevant themes and concrete topics, and adopting an evidence-based and transparent approach.
  • A streamlined print version: A more concise report with direct, to-the-point writing, and an editorial approach that clearly highlights key messages and essential information.
  • An expanded digital component: A dedicated landing page providing access to enriched content, along with a database enabling users to explore AFD’s evaluations and access full reports.