Conveying closeness to citizens
Is it possible to write simply about complex subjects? The Conseil d’État turned to Animal Pensant to design and produce an accessible, modern, and dynamic 2020 activity report.
The Brief
- Designing a 2020 activity report that reflects the modernity of the Conseil d’État and its connection with citizens.
- Making the Conseil d’État’s activities more accessible and understandable for all.
- Identifying and articulating the key messages the Conseil d’État wishes to share with the public.
- Placing the people of the Conseil d’État in a central position of the report by gathering their testimonies on the institution’s exceptional efforts in 2020.
Our Solutions
- A balanced editorial and design approach: Striking the right balance between institutional and journalistic styles, avoiding self-promotion.
- Authentic visuals: Using press agency photos instead of stock images to highlight how the Conseil d’État’s work is embedded in everyday life.
- Original illustrations: Offering a fresh perspective to complement and enhance the text.
- Clear and structured information: Prioritizing key messages and presenting them in a dynamic and visually engaging layout.
- Interviews and testimonials: Showcasing the voices behind the Conseil d’État’s work to highlight its real impact on citizens.
- A multimedia dissemination strategy: Including a mini-website, videos, and a social media campaign to reflect the modernity of the Conseil d’État and ensure its key messages reach the public effectively.
Key information
- Sector: public sector
- Thematic: law & justice
- Service: Editorial Consulting, Proofreading, Writing & Rewriting, UX Design, Web Development, Art, Printing, Infographics & Illustration, Motion Design, SEO, Film Production, Photography & Image Research
Conseil d’État: A pillar of the rule of law, the Conseil d’État is a central institution of the Fifth Republic. It advises the Government and Parliament on legislative matters. As the supreme court for administrative justice, it settles disputes between citizens and the administration. Learn more