awareness campaign
An awareness campaign on antimicrobial resistance
How to explain a complex global health issue like antimicrobial resistance to all audiences? For the World Organization for Animal Health, we developed a multi-format awareness campaign.
The Brief
- Evaluate existing communication on antimicrobial resistance by studying previous campaigns from various organizations and their outcomes.
- Identify target audiences and devise a communication strategy that makes each type of audience feel engaged with the issue.
- Redesign the thematic portal on antimicrobial resistance on WOAH’s institutional website.
- Design and produce a set of deliverables aligned with the new communication strategy on antimicrobial resistance.
Our Solutions
- A first phase of auditing, including a series of interviews with experts and communicators from WOAH, as well as a thorough analysis of existing communications on antimicrobial resistance
- An action-oriented strategy, which includes key messages for each target audience and a detailed implementation plan.
- A new online portal on antimicrobial resistance that is attractive, clear, understandable, and useful for all targeted audiences.
- A set of targeted deliverables designed specifically to achieve the communication objectives of the campaign, including a motion design, 5 technical brochures, 4 animated stories, 4 interactive infographics, 2 factsheets, a practical guide for communicating about antimicrobial resistance, and a social media toolkit.
Key information
- Sector: public sector
- Thematic: health
- Service: Editorial Consulting, Proofreading, Writing & Rewriting, Art, Infographics & Illustration, Motion Design, SEO, Film Production, Photography & Image Research
The World Organisation for Animal Health (WOAH) is an international cooperation body founded in 1924. Its mission is to improve animal health worldwide. It has over 180 member countries. Learn more
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